MARKETING INTERVIEW QUESTIONS:
Marketing is all about media, brands, thinking global, teamwork, and creativity. Marketing is about enjoying yourself, and pushing yourself to learn new skills. It’s where we, as the world’s leading body for marketers, can help you at each stage in your career through professional qualifications, membership and continuing professional development (CPD) that will not only give you a foothold in the marketing industry, but will also help you build a long and satisfying career within it. A career in marketing can take you in several different directions. Marketing is comprised of many facts and activities. You will find that there are many opportunities in marketing, is there a career path that is right for you? Explore the different career opportunities and decide which one fits you best that can be in :
*Advertising- In Advertising you will work with all aspects of marketing from strategy to concept to the execution of the strategy. You will find that most jobs on the business side of advertising include Account Management, Account Planners, and Media Buyers.
*Brand Management- Brand management is the career track you hear about most often. It is the key function in the consumer products industry. Brand managers are often likened to small business owners because they assume responsibility for a brand or brand family. They are always focused on the big picture. It is their job to distill the brand's essence, map out their competitors in their brand's category, identify marketing opportunities, and be able to effectively communicate the unique benefits of that product or service.
*Market Research- Market Research involves researching the intended target. That target can be companies or individuals. In order for a company to capture a market it must first be able to understand that market. Research involves the first process of understanding the consumer, what their needs are, what their purchasing habits are, and how they view themselves in relation to the rest of the world.
*Public Relations- It is the responsibility of the Public relations department to manage the communication with the media, consumers, employees, investors, and the general public. They are considered the spokespeople for the company. They will often write press releases to promote new products or to keep the investment community informed of business partnerships, financial results, or other company news.
Now here are the Top 20 marketing interview questions:
Q-1) What is marketing?
Ans. There are many good definitions of marketing available everywhere so you need to choose your effective one and prepare for that to discuss in interview, in case. Some are as follows:
*Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.
*Marketing is communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand.
*The management process through which goods and services move from concept to the customer.
*The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people.
Q-2) What is the most interesting thing about marketing and sales?
Ans. The most important and interesting thing you need to know about marketing and sales is that both activities are easy and fun.
*Marketing is a fun, creative activity. A lot of it, as you will see, is brainstorming around your cause and the people whom you hope to influence.
*Sales is also a fun activity, believe it or not. Okay perhaps not if you’re really shy, in which case you might want to stick with behind the scenes marketing or other activities. But many people, once they know what they’re doing and get in some practice, find that they like sales.
Q-3) What is the difference between marketing and selling?
Ans. This is the most common question asked in every marketing interview. So the differences are:
*Selling begins when a product or service becomes available for consumption or use. This function covers retailers’ awareness and confidence on the product and cultivating customer advocacy for the maker of the product or service.
*Marketing, on the other hand, is much broader in scope and starts long before the selling process takes place. It covers everything about the market, the consumer, and the brand.
4) Tell me something about 4p's of marketing.
Ans. The following describes the four P's of marketing:
Products are the goods and services that your business provides for sale to your target market. When developing a product you should consider quality, design, features, money dollars covering costs expenses packaging, customer service and any subsequent after-sales service.
Place is in regards to distribution, location and methods of getting the product to the customer.This includes the location of your business, shop front, distributors, logistics and the potential use of the internet to sell products directly to consumers.
Price concerns the amount of money that customers must pay in order to purchase your products. There are a number of considerations in relation to price including price setting, discounting, credit and cash purchases as well as credit collection.
Promotion refers to the act of communicating the benefits and value of your product to consumers. It then involves persuading general consumers to become customers of your business using methods such as advertising, direct marketing, personal selling and sales promotion.
Q-5) Tell me something about PLC(Product life cycle).
Ans. The product life cycle has 4 very clearly defined stages, each with its own characteristics that mean different things for business.
In the Introduction stage of the product life cycle, a product or a service is introduced to the market. Consumers are testing the product in this phase.
After a product is introduced in the market, consumers become more interested in it. This is called the Growth stage of the product life cycle. Sales are increasing and competitors are emerging as well. Products become more profitable and companies form alliances, joint ventures, and takeovers.
The market has reached saturation. Some producers at a later stage of the Maturity stage of the product life cycle begin to leave the market due to poor profit margins. Sales dynamics is beginning to decrease.
Continuous decline in sales signals entry into the Decline stage of the production life cycle. Competition is taking over your market share at this point. Economic and production conditions are becoming unfavourable.
Q-6) For a new salesperson, what are his needs?
Ans. New salespersons needs:
* He needs to know the information on company history, its policies, rules and regulations etc.
*Details about the product- its features, usage , demand.
*Systems and procedures as followed by the company. This may include the work timings, overtime, field work, work culture of that particular organisation etc.
*Training on the basic ethics that need to be followed while selling a product.
*He must know the basics of selling the different products of the company.
Q-7) Why do you want to work in marketing field?
Ans. The best way to answer this question is, first of all, to be prepared and knowledgeable about this field. Spend some time researching the marketing field so you can talk about the benefits of working in this area. Compare your goals, let the interviewer know what best you can do in marketing job even though the question is about why you want to work here, you still need to convince the interviewer that hiring you will benefit the company.
Q-8) What are the keys to marketing success?
Ans. The keys to marketing success are:
*Analyzing the Competition.
*Working Your Customer Base.
*Development of Objectives.
Q-9) What motivates you?
Ans. Here the interviewer is trying to understand the key to your being successful in the job he is interviewing for, and wants to make sure it's a good fit. So consider, in advance of interviewing, what actually does motivate you and come up with some specific examples to share during the interview. It’s all in the detail. Whatever you say, you need to back it up with examples
Q-10) Are you competitive by nature?
Ans. Competition is very important to survive in the market so to achieve success in this field you have to be competitive.Suite the examples of your work related to market competition in your answer as proof .
Q-11) Why Is Online Marketing So Effective?
Ans. Online marketing is also known as web marketing, internet marketing, eMarketing or i-marketing. Online marketing is an interactive tool which can be used between marketers and the public at large. Online marketing is so effective because:
*Online marketing allows for statistics to be measured more easily and at a lower cost.
*Online marketing costs are somewhat inexpensive in comparison with other mediums.
*Online marketing allows consumers of the world to research and purchase services and products at their own pace and convenience.
*Online marketing provides a greater flexibility level whereby campaigns can be altered to test new markets, evaluate new programmes and make changes more specific to a targeted market.
Q-12) Do me a favour, Sell this pen to me.
Ans. The key point of this question is to see if you understand what selling is all about. 9 out of 10 people will immediately start describing the pen and its features (like people did during the seminar at the end of the movie) - "it writes smoothly", "it looks great", "it's cheap", etc. This is an indication that they are clueless about selling. A correct approach is to first investigate client's needs by asking questions about their situation, then address those needs with the product capabilities in a way that creates clear and significant value in their minds, and then convert this value into cash. That is the point of the test: to see if you can discover the needs, develop a solution, and close the deal.
Q-13) Do you consider yourself a leader?
Ans. You might think that leadership questions are only relevant for management positions, but that’s a common misconception. Most companies are looking for people with leadership potential even when hiring for entry-level positions. So be prepared in advance for this question. I recommend that every job seeker prepare at least one example of a leadership experience with a strong reason that why you consider yourself leader and get comfortable speaking about it in an interview situation.
Q-14) What makes a successful marketing manager?
Ans. To be a successful marketing manager you must :
*Have the effective sales skills.
*Fill your work with passion.
*Master the corporate balancing act.
*Understand your domains.
*Enough experience to understand what a given project may typically cost, is able to prepare a budget.
Q-15) Tell me something about your previous marketing experience?
Ans. Previous work experience is the basis for determining whether you will be a valuable contributor to an organization. For this reason, job applicants must present their previous experience in a way that emphasizes how it will specifically and significantly benefit the hiring company. So share your past but good experience with your interviewer and what and how much you have learned there.
Q-16) What is the most important skill required in marketing field?
Ans. The most important skills required in marketing are:
*Know your audience.
*Be a good listener.
*Be open to new ideas.
*Be accurate but nimble.
*Know what the competition is doing.
*Passion: Love marketing.
*Experimentation: Try something new. Fail. Try again.
*Communication: Articulate your point of view well via speaking and writing
1Q-7) What do you know about our company?
Ans. This question needs to do some homework in advance. So spend some time on the company website to find out as much as you can about the company so that you can speak for at least a minute and a half about their business. Also look at any news features or other websites that come up when you search the company name as this is often information generated by others and not the company singing its own praises. Make sure you show knowledge without coming across as a 'know it all'.
Q-18)Are you comfortable with field work?
Ans. This is most common question of marketing job because in this you have to be in direct contact with public i.e your customers. So always say yes it will show your active and dynamic nature to your interviewer. To rule in marketing world you have to be active and all-rounder and this you need to show by your effective answer.
Q-19) What makes you better than others?
Ans. Sell yourself smartly to your interviewer as much as possible.
You can :
*Mention special qualifications that make you stand out from other candidates.
*Discuss your experience and how it relates to the position.
*If you want to stand out, explain how hiring you will help him.
*Showcase Your Winning Personality to your interviewer.
*Discuss certifications or licenses required or helpful for the job.
Q-20) Are you able to handle stress at work?
Ans. Always say yes without any second thought in your mind and with full confidence because handling pressure and stress is the hallmark of the right person in the right job. The questions about stress and pressure are more likely to be asked in an interview for these types of jobs, however can be asked in any job interview. So give lots of good examples when you are asked this question like :
*Taking responsibility for improving your physical and emotional well-being.
*Learning better communication skills to ease and improve your relationships with management and coworkers.
*Reduce job stress by taking care of yourself .
BE INNOVATIVE :-)