Sunday, 10 September 2017

Top 20 Mixpanel Analytics Interview Questions with Answers

Here we come with very popular analytics tool interview questions with is know as Mixpanel. So lets start.

What is know about Mixpanel, explain?
Ans: Mixpanel is a business analytics service and company. It tracks user interactions with web and mobile applications and provides tools for targeted communication with them. Its toolset contains in-app A/B tests and user survey forms. Data collected is used to build custom reports and measure user engagement and retention. Mixpanel works with web applications, in particular SaaS, but also supports mobile apps. As of January 2016 the company had more than 230 employees, but had to fire 18 people due to overhiring.

In which format Mixpanel store Data?
Ans: JSON

Why Mixpanel even there are many tools in market?
Ans: Mixpanel provide a solution that lets businesses track the specific user actions that are important to your business questions, along with detailed information about these actions and users. We can track these metrics on any platform, and the customer gets maximum flexibility and granularity in terms of what details they track. Once the data is in, our reports let customers ask very complex, specific questions of this data.

Explain People analytics?
People analytics helps you understand and re-engage your customers,Imagine being able to understand who your users are, see what they do before or after they sign up, re-engage them with messages, and dig deep into your customer revenue. Now it’s possible, all in one place, with People Analytics.

Explain what is Segmentation?
Ans: Segmentation allows you to view top events on your app and easily break down complex events in mixpanel. You have the ability to drill down by an unlimited number of properties to gather instant insight into these key actions on your app. You can choose any individual event in MP, compare multiple events and see total events, unique users firing these events and average number of events per user. We also give you multiple options to view this data.

Mixpanel top features to analyse your people?
Ans:
Drill into your data: With Insights and findout where to focus your resources when building your product.
Visualize your data in different ways:Smooth out noisy results to really understand what’s going on.
Discover insights quickly: When digging into complex questions, don’t get slowed down waiting for an answer.
Bookmarks: Let you save reports that you look at a lot so you can save time.

EXAMPLE QUESTIONS MIXPANEL CAN ANSWER, BY WHICH YOU CAN TAKE DECISION
(to know better about Mixpanel)
Which sources have driven the most mobile installations over time?

Which feature should I invest in further to drive up customer conversion?

Was the ROI on my latest ad social spend campaign more or less than previous campaigns?

How is Mixpanel different from Google analytics?
Ans: Mixpanel differs from Google Analytics in one major way: instead of tracking page views, it tracks the actions people take in your mobile or web application.

How can I export my people profiles into a CSV?
Ans: People profiles currently cannot be exported via the Mixpanel UI; however, you can easily export your people profiles either: Within Mixpanel using one simple query in JQL.

Explain JQL(JavaScript Query Language)?
Ans: JQL – JavaScript Query Language – uses the full power of a robust and popular programming language, JavaScript, to let you analyze your data in Mixpanel. It was designed for performance and flexibility so that developers and data scientists can pull the most valuable insights from their data with ease ‐ no matter how complex the question is.

What are the advantages of using JavaScript for analytics over SQL? JAVASCRIPT VS. SQL
Advantages of using JavaScript for analytics:

  • The full power of a programming language powered by V8 ‐ the JavaScript engine in Chrome
  • Easily express & compose queries that are more understandable
  • A modern & popular programming language amongst developers to quickly get started
  • Flexible to use with unstructured, schema less data

Disadvantages of using SQL for analytics:

  • Meant for rigid schemas for traditional relational databases
  • Difficult to manipulate and transform the data
  • Complex queries become unwieldy to read & compose
  • Limited flexibility due to query functions available in SQL


How do I track a page view in Mixpanale, example?

What is distinct_id?
Ans: Mixpanel can keep track of actions in your application right down to the individual customer level. This is done using a property called distinct_id. The property can (and in most cases should) be included with every event you send to Mixpanel to tie it to a user. Distinct_id plays a vital role across most Mixpanel reporting.

Where can I find my project token?
Ans: Click your name in the upper righthand corner of your Mixpanel project and select Project settings to see your project token for only the project you’re currently viewing.

What data types does Mixpanel accept as Properties?
Ans: String
Numeric
Boolean
Date
List

Explain Activity Feed in Mixpanale?
Make better product decisions by seeing the full story of how individual customers use your product. Activity Feed puts customer behavior into an event-based timeline, so you can follow along as people experience your product, seeing where they get stuck along the way.




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